Regulatory authorities on both sides of the Atlantic are evaluating claims of environmental concern by livestock producers.  Reports were posted on EGG-NEWS regarding a stay on reporting greenhouse gas emissions by public companies but unrealistic and unsubstantiated claims are receiving attention.  In addition to regulatory action, environmental activist organizations are petitioning federal agencies and initiating lawsuits challenging environmental claims such as those advertised by JBS SA. 

During March 2024, major hog producer Danish Crown admitted to a violation of that nation’s Marketing Act.  Their campaign claimed, “Danish pork is more climate-friendly than you think.”  When introduced in 2021 the claim was opposed by activists and vegan associations in Denmark and resulted in a cancellation of the campaign.

In a statement following their admission of responsibility, Danish Crown stated, “We now want to look ahead and instead use our efforts on the transition to less climate-damaging production.”  The statement added, “We will communicate our climate measures within the framework of the Western High Court decision as well as this affirmative response to the plaintiffs’ claims.”