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Campaign to Adopt USMCA Intensifies

03/21/2019

During the past week, the Pass the USMCA Coalition, representing trade associations, business and advocacy groups including the USPOULTRY, the National Chicken Council and the National Turkey Federation will be launching TV commercials and digital advertisements to generate support for the USMCA. The first TV ad to run in the Washington DC area promises a "new era of economic and creative prosperity within reach" according to a report in International Trade.

What was originally regarded as a done deal, the USMCA has come under criticism from incoming Democratic freshman to the House together with some Republicans who are defying the presidential call for Congress to support USMCA.

The USMCA must be approved by legislatures of all three signatories to come into effect. The Administration has threatened to withdraw from NAFTA possibly as a tactic to ensure acceptance of the agreement.

The advertisement will claim that the U.S.-Mexico-Canada trade agreement will level the playing field for workers, consumers and farmers with more free markets, fairer trade and robust economic growth.