Editorial

      

PROMOTING EXPORTS THROUGH COOPERATION BETWEEN AEB AND USAPEEC

Mar 10, 2017

    

The American Egg Board and the USA Poultry and Egg Export Council unveiled the 2017 Export Plan at the IPPE. The document was developed by an AEB Committee with the objective of strengthening exports to Hong Kong, Mexico, Japan, the Middle East, South Korea and the Caribbean.

Anne L. Alonzo president and CEO of the American Egg Board stated, “The AEB is proactively supporting egg producers interested in building demand for U.S. eggs and egg products outside the United States. 

After all 96 percent of the World’s population doesn’t live here and we look forward to sharing our nutrition-pack affordable and hi-quality eggs with new customers in new markets”.  In 2016 the AEB developed market awareness, trained personnel in importing countries and undertook trade missions to Mexico and Cuba.

  

Anne Alonzo

Steve George, Chair of the AEB Food Service, Egg Products Marketing and Export Committee stated, “The AEB will powerfully advance and expand U.S. marketing and promotion capability to key foreign target markets.  The approval of the 2017 Export Marketing Plan marks an important milestone in the 40-history of the AEB”.

Over the past few years egg exports in shell and liquid form have collectively represented 3 to 4 percent of U.S. production corresponding to about 10 to 11 million hens. The proportion of exports compares unfavorably with the broiler industry at 17 percent of 2016 production and turkey producers who exported 10 percent of ready-to-cook output. Recognition of the advantages from exports is yet another example of innovation by the AEB together with establishing joint projects in cooperation with the USAPEEC.

To be competitive however exporting companies must adopt a “customer compliant” approach. This will involve supplying product with exceptional shell and internal quality, requested shell and yolk color appropriate to the markets served and in specific cases, nutritional enrichment. Satisfying import markets requires a country-specific approach which predicates placement, housing and feeding of flocks dedicated to export markets. Our international business should not be regarded as a safety valve in the face of overproduction. Profitability and volume will result from an evolution from a commodity mindset to a national brand with quantifiable attributes.